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Maxum Watches Australia · Since 1999
Maxum is a proudly Australian-owned watch brand with a personality rooted in surf, sport, music, art and everyday adventure. The range moves from rugged digital sports watches and 200-metre analogue pieces to crystal-dial styles and limited collaborations without turning practical watches into inaccessible luxury.



The Maxum story
Maxum was founded in 1999 by Justin Veil and is owned by Designa Accessories, an Australian accessories company whose history stretches back to the 1980s. From the beginning, Maxum was intended to be more than a purely functional watch label.
The brand describes its identity through five pillars: fashion, sport, art, music and film. That helps explain why its catalogue can move from surf-ready watches to crystal-dial analogue models and then into creative collaborations without feeling like completely different brands.
Maxum’s Australian character is especially visible in its coastal and surf direction. Water resistance and practical durability play a real role in many collections rather than being added purely for marketing.
Five pillars
Maxum officially frames its creative direction around five areas that continue to shape its product range and collaborations.
Wearable everyday designs, colour, materials and styling beyond pure sports utility.
Water resistance, active straps, digital functions and watches designed for a more physical routine.
Creative collaborations give Maxum space to experiment beyond traditional watch styling.
Collaborations such as Hockey Dad connect Maxum directly to contemporary Australian music culture.
Maxum’s creative direction includes film culture and work connected with filmmaker Taylor Steele.
Australian lifestyle
Available at Cosmoshop NZ
Cosmoshop carries selected Maxum analogue, digital, ana-digital and collaboration watches in New Zealand.

A bold gold-tone and blue analogue watch from the Maxum x Hockey Dad collaboration, with a 44 mm case and serious water capability.

Base Camp takes the Hockey Dad collaboration in a more casual direction using marine-grade stainless steel, a blue silicone strap and clean silver dial.

Conquest is the high-impact sports option: oversized, black and yellow, and packed with digital functions while retaining analogue hands.

Spectre combines rugged resin construction with a pink-accented analogue-digital display, giving the sports-watch format more personality.

The Sydney collection proves Maxum’s durability story is not limited to chunky sports watches. Crystal detailing and compact sizing sit alongside 200 m water resistance.

Cosmoshop’s Maxum collection also includes colourful digital Candy watches, Prince analogue models and additional Hockey Dad variants.
Manufacturer warranty
As an authorised Maxum dealer, Cosmoshop supplies eligible models with Maxum’s official manufacturer warranty rather than a generic one-size-fits-all period.
Maxum provides a 5-year limited warranty on analogue-watch movements. The battery is covered for 1 year under the published manufacturer terms.
Digital and ana-digital watches receive a 2-year limited warranty on the movement/internal watch function, with 1-year battery coverage.
External wear, straps, bands, clasps, cosmetic damage, misuse and water damage caused by not following the water-resistance guidance are not automatically covered. Warranty outcomes remain subject to manufacturer assessment.
Which Maxum suits you?
| If you want… | Look at | Why |
|---|---|---|
| A surf-ready analogue watch | Base Camp | Marine-grade steel, silicone strap and 200 m water resistance make it easy to wear actively. |
| A bold steel statement piece | Unhinged | Gold-tone steel, blue dial, 44 mm proportions and collaboration branding give it strong presence. |
| A multifunction sports watch | Conquest | World time, alarms, stopwatch, lap timing, second time zone and backlight in an ana-digital layout. |
| A playful unisex sports watch | Spectre | Rugged resin construction, pink accents and 100 m water resistance. |
| A smaller fashion-led analogue | Sydney | Compact sizing, crystal detailing and leather options with 200 m water resistance. |
| A broader everyday selection | Prince / Candy / more Maxum | The wider range covers classic analogue pieces and colourful digital options at accessible prices. |
Maxum in New Zealand
Cosmoshop NZ is an authorised Maxum dealer. Selected models are held in our New Zealand inventory and can be ordered through our Maxum collection with local shipping, Auckland pickup options and support from our team.
Buying through an authorised dealer also makes the warranty position clearer: analogue models are covered for up to 5 years and digital/ana-digital models for 2 years under Maxum’s official warranty structure, with 1-year battery coverage.
FAQ
Yes. Maxum says it was founded in 1999 and remains 100% Australian-owned. It is owned by Designa Accessories and positions itself around Australian culture, creativity and adventure.
Yes. Cosmoshop NZ is an authorised Maxum dealer and sells selected Maxum watches with the applicable manufacturer warranty.
Maxum provides a 5-year limited warranty for analogue watches and a 2-year limited warranty for digital and ana-digital watches. Batteries are covered for 1 year under the manufacturer’s published terms.
Many are, but the rating varies. Cosmoshop currently carries examples at 100 m and 200 m. Always check the exact product specification and follow Maxum’s water-resistance instructions.
It is a Maxum collaboration tied to Australian surf-rock culture. Cosmoshop currently carries selected Hockey Dad pieces including Base Camp and Unhinged.
No. The range also includes classic analogue watches, crystal-dial women’s styles, fashion pieces and creative collaborations.