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Maxum Watches - The BEST AFFORDABLE Surfers Watch?
Maxum Watches Australia · Since 1999
Maxum: Australian watches made for life on land, sea and everywhere in between.
Maxum is a proudly Australian-owned watch brand with a personality rooted in surf, sport, music, art and everyday adventure. The range moves from rugged digital sports watches and 200-metre analogue pieces to crystal-dial styles and limited collaborations without turning practical watches into inaccessible luxury.
Australian-ownedFounded 1999Authorised Maxum dealer2–5 year manufacturer warranty
Founded1999 in Australia
Brand identityFashion · sport · art · music · film
FormatsAnalogue, digital & ana-digital
Warranty5 years analogue · 2 years digital / ana-digital
The Maxum story
More than 25 years of Australian watch design.
Maxum was founded in 1999 by Justin Veil and is owned by Designa Accessories, an Australian accessories company whose history stretches back to the 1980s. From the beginning, Maxum was intended to be more than a purely functional watch label.
The brand describes its identity through five pillars: fashion, sport, art, music and film. That helps explain why its catalogue can move from surf-ready watches to crystal-dial analogue models and then into creative collaborations without feeling like completely different brands.
Maxum’s Australian character is especially visible in its coastal and surf direction. Water resistance and practical durability play a real role in many collections rather than being added purely for marketing.
Five pillars
Why Maxum does not look like a one-note watch brand.
Maxum officially frames its creative direction around five areas that continue to shape its product range and collaborations.
Fashion
Wearable everyday designs, colour, materials and styling beyond pure sports utility.
Sport
Water resistance, active straps, digital functions and watches designed for a more physical routine.
Art
Creative collaborations give Maxum space to experiment beyond traditional watch styling.
Music
Collaborations such as Hockey Dad connect Maxum directly to contemporary Australian music culture.
Film
Maxum’s creative direction includes film culture and work connected with filmmaker Taylor Steele.
Australian lifestyle
From the water to everyday wear.
Available at Cosmoshop NZ
Four very different sides of the Maxum range.
Cosmoshop carries selected Maxum analogue, digital, ana-digital and collaboration watches in New Zealand.
Hockey Dad collaboration
Unhinged · MW24100G03
A bold gold-tone and blue analogue watch from the Maxum x Hockey Dad collaboration, with a 44 mm case and serious water capability.
- 44 mm analogue case
- Gold-tone stainless steel bracelet
- Blue dial and bezel
- 200 m / 20 ATM water resistance
- 5 year manufacturer warranty
Surf-ready analogue
Base Camp · MW24100G02
Base Camp takes the Hockey Dad collaboration in a more casual direction using marine-grade stainless steel, a blue silicone strap and clean silver dial.
- 44 mm analogue case
- 316L marine-grade stainless steel
- Blue silicone strap
- 200 m / 20 ATM water resistance
- 5 year manufacturer warranty
Ana-digital sports
Conquest · X2213G1
Conquest is the high-impact sports option: oversized, black and yellow, and packed with digital functions while retaining analogue hands.
- 48 mm resin case
- World time & second time zone
- Stopwatch, lap timing & backlight
- 100 m / 10 ATM water resistance
- 2 year Maxum warranty
Unisex sports
Spectre · X2126G1
Spectre combines rugged resin construction with a pink-accented analogue-digital display, giving the sports-watch format more personality.
- 45 mm resin case
- Alarm, calendar & second time zone
- Chronograph with lap operation
- 100 m / 10 ATM water resistance
- 2 year Maxum warranty
Sydney collection
Sydney Crystal · MW24202L series
The Sydney collection proves Maxum’s durability story is not limited to chunky sports watches. Crystal detailing and compact sizing sit alongside 200 m water resistance.
- 32.5 mm analogue case
- 316L marine-grade stainless steel
- Crystal-embellished bezel
- Leather strap options
- 200 m / 20 ATM water resistance
- 5 year manufacturer warranty
More Maxum
From Candy to Prince
Cosmoshop’s Maxum collection also includes colourful digital Candy watches, Prince analogue models and additional Hockey Dad variants.
- Men’s, women’s and unisex choices
- Analogue, digital and ana-digital formats
- Leather, silicone, resin and steel straps
- Selected limited collaborations
Manufacturer warranty
Maxum’s warranty depends on the type of watch.
As an authorised Maxum dealer, Cosmoshop supplies eligible models with Maxum’s official manufacturer warranty rather than a generic one-size-fits-all period.
Analogue watches
Maxum provides a 5-year limited warranty on analogue-watch movements. The battery is covered for 1 year under the published manufacturer terms.
Digital & ana-digital watches
Digital and ana-digital watches receive a 2-year limited warranty on the movement/internal watch function, with 1-year battery coverage.
External wear, straps, bands, clasps, cosmetic damage, misuse and water damage caused by not following the water-resistance guidance are not automatically covered. Warranty outcomes remain subject to manufacturer assessment.
Which Maxum suits you?
Start with how you plan to wear it.
| If you want… | Look at | Why |
|---|---|---|
| A surf-ready analogue watch | Base Camp | Marine-grade steel, silicone strap and 200 m water resistance make it easy to wear actively. |
| A bold steel statement piece | Unhinged | Gold-tone steel, blue dial, 44 mm proportions and collaboration branding give it strong presence. |
| A multifunction sports watch | Conquest | World time, alarms, stopwatch, lap timing, second time zone and backlight in an ana-digital layout. |
| A playful unisex sports watch | Spectre | Rugged resin construction, pink accents and 100 m water resistance. |
| A smaller fashion-led analogue | Sydney | Compact sizing, crystal detailing and leather options with 200 m water resistance. |
| A broader everyday selection | Prince / Candy / more Maxum | The wider range covers classic analogue pieces and colourful digital options at accessible prices. |
Maxum in New Zealand
Authorised Maxum watches, stocked locally by Cosmoshop NZ.
Cosmoshop NZ is an authorised Maxum dealer. Selected models are held in our New Zealand inventory and can be ordered through our Maxum collection with local shipping, Auckland pickup options and support from our team.
Buying through an authorised dealer also makes the warranty position clearer: analogue models are covered for up to 5 years and digital/ana-digital models for 2 years under Maxum’s official warranty structure, with 1-year battery coverage.
FAQ
Common questions about Maxum watches
Is Maxum an Australian watch brand?
Yes. Maxum says it was founded in 1999 and remains 100% Australian-owned. It is owned by Designa Accessories and positions itself around Australian culture, creativity and adventure.
Is Cosmoshop NZ an authorised Maxum dealer?
Yes. Cosmoshop NZ is an authorised Maxum dealer and sells selected Maxum watches with the applicable manufacturer warranty.
How long is the Maxum warranty?
Maxum provides a 5-year limited warranty for analogue watches and a 2-year limited warranty for digital and ana-digital watches. Batteries are covered for 1 year under the manufacturer’s published terms.
Are Maxum watches water resistant?
Many are, but the rating varies. Cosmoshop currently carries examples at 100 m and 200 m. Always check the exact product specification and follow Maxum’s water-resistance instructions.
What is the Hockey Dad x Maxum collection?
It is a Maxum collaboration tied to Australian surf-rock culture. Cosmoshop currently carries selected Hockey Dad pieces including Base Camp and Unhinged.
Are Maxum watches only sports watches?
No. The range also includes classic analogue watches, crystal-dial women’s styles, fashion pieces and creative collaborations.
Maxum names, logos, product imagery and related trademarks remain the property of their respective rights holders. Cosmoshop NZ is an authorised Maxum dealer. Manufacturer warranty coverage varies by watch type and remains subject to Maxum’s warranty terms and assessment. Water-resistance ratings vary by model; always follow the manufacturer’s care and usage guidance.