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Established in 1837 in La Chaux-de-Fonds, Switzerland, Invicta has a storied history of crafting quality timepieces. After overcoming challenges in the 1980s, the brand was revitalized in 1991 under American ownership and is now headquartered in Hollywood, Florida.
In 2023, Invicta expanded its presence in motorsports by partnering with FIA Formula 2 team Virtuosi Racing. This collaboration led to the team's rebranding as Invicta Virtuosi Racing. Later that year, Invicta acquired an ownership stake in the team, with plans to rename it Invicta Racing starting in the 2024 season.